What is Doodles?

(Source:@doodles)

Doodles (DOOD) is a community-driven media brand, originating from a series of 10,000 unique hand-drawn character NFTs on the Ethereum blockchain. These colorful and creative characters include humans, cats, aliens, monkeys, and even kimchi, with a variety of unique appearances such as rainbow vomiting and wild hairstyles. The birth of Doodles represents not only art collectibles, but also a growing creative ecosystem expanding into animation, music, games, and real-world activities.

Background of the Doodles project

The founding team of Doodles includes three founders, each with their own expertise:

• Scott Martin (Burnt Toast): The main artist of Doodles, a Canadian illustrator and animator, before entering the NFT field, he has collaborated with Google and Snapchat, specializing in creating colorful and childlike characters, making Doodles’ design highly recognizable.
• Jordan Castro (Poopie): Former technical developer at Dapper Labs, focusing on product experience and technical design, his joining allows Doodles to quickly expand into games, applications, and custom features.
• Evan Keast (Tulip): Formerly worked at Dapper Labs and was also a member of the CryptoKitties team that sparked the NFT craze back then. His understanding of blockchain technology helped Doodles grow from an NFT project to a globally renowned media brand.

They embrace the vision of creating a community where everyone feels a sense of belonging, and launched the Doodles NFT series in October 2021, which quickly gained market favor and gradually expanded to offline activities, animation creation, and diverse media collaborations.

The development and expansion of Doodles projects

Doodles goes beyond NFT collection. In 2023, Doodles 2 was launched, a customizable NFT platform based on the Flow blockchain. The design of Doodles 2 allows users to freely change the characters’ clothing, hairstyles, and accessories, similar to dressing up a virtual doll, which can be applied in games, social media, and physical activities. This innovative design reduces the barrier for users to enter and significantly reduces transaction fees, allowing more users to participate in the Doodles ecosystem. Doodles is no longer limited to digital art but has expanded to animation production, brand collaborations (such as McDonald’s, Adidas), and large-scale offline fan activities.

In 2022, Doodles announced a $54 million financing, with a valuation of $7.04 billion, backed by investors including Reddit co-founder Alexis Ohanian’s Seven Seven Six, 10T Holdings, Acrew Capital, and FTX Ventures, further driving its expansion into the music, culture, and entertainment sectors.

The core function of Doodles

1. Cross-media content creation
   The characters of Doodles not only exist in digital artworks, but also extend to animations, music, games, and offline activities, becoming a multi-dimensional media brand.
2. Customizable NFT experience
   The launch of Doodles 2 allows holders to freely customize their own NFTs, including changing clothing, hairstyles, and accessories, and synchronizing updates to related games and social platforms.
3. Community-driven creation
   All Doodles project decisions are made through community consensus, and holders can participate in voting to jointly determine the future direction of creation and ecological development.
4. Brand collaboration and co-branded activities
   Doodles has collaborated with multiple international brands and plans to further develop physical products and large-scale events, bringing virtual characters into real life.

Doodles token economics

Doodles’ native token is DOOD, with a total supply of 10 billion coins, distributed as follows:

• Doodles Community - 30%
  This part is mainly allocated to the entire Doodles community, to support community development, incentivize activities, and continue to drive project development. Holders can participate in community decision-making and receive token rewards through various activities.

• Ecosystem Fund - 25%
  This section will be used to promote the development of the ecosystem, including technical development, project expansion, cross-chain integration, and future ecological partnership incentives, ensuring that Doodles can continue to grow and operate stably.

• New Blood Plan - 13%
  This part is specifically reserved for new users and contributors to attract more new members to join the Doodles ecosystem, activate the entire community through contribution, and increase the momentum of the project’s continuous development.

• Team - 17%
  Tokens awarded to team members and key developers as a reward for their long-term dedication and contribution to the project. This portion of tokens has a 1-year cliff period, followed by a 3-year linear release to ensure that core members can grow with the project in the long term.

• Liquidity - 10%
  To ensure market trading liquidity, Doodles reserves 10% of tokens for market liquidity, which helps to facilitate stable buying and selling on major exchanges and support future cross-chain trading needs.

• Company Reserves - 5%
  These tokens are reserved for internal company use as strategic reserves, which may be used for future acquisitions, partnerships, or other business expansions.

(Source:@doodles)

The overall allocation model shows that Doodles pays great attention to the development of the community and the expansion of the ecosystem, while also ensuring the stability of incentives and liquidity for the core team, to support long-term market operations and expansion plans. The use of DOOD tokens covers governance functions, community creative decisions, platform consumption (animation unlocking, in-game transactions), and staking rewards, and future plans to expand to physical event ticket discounts and animation dividends.

Doodles application scenarios

• Digital content creation and publishing: Artists can use the Doodles platform to create animations, music, or short films, and distribute royalties through the DOOD token.
• NFT community event: Doodles community members can use DOOD to participate in physical events or online fan meetings, and have the chance to get limited edition merchandise.
• Decentralized gaming ecosystem: Doodles characters can be used as exclusive characters in partner games, with DOOD being traded as an in-game token.

The future development of Doodles

Doodles plans to continue expanding its media influence, including the launch of the Doodles TV platform, allowing creators to share animation, music, and creative content. In the future, Doodles will also introduce Doodles characters in virtual reality (VR) and augmented reality (AR), allowing community participants to seamlessly interact in the digital and real world.

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Summary

Doodles (DOOD) is not just an NFT project, but also a community-driven media brand that redefines the value of virtual characters through art, games, and social interactions. With the promotion of multiculturalism and creative applications, Doodles is moving towards becoming a leading global Web3 creative ecosystem.