DDC Enterprise announced the launch of a Bitcoin reserve strategy, planning to accumulate a total of 5000 BTC within 36 months.

[DDC Enterprise announces the launch of Bitcoin reserve strategy, planning to accumulate 5000 BTC within 36 months] The cross-border consumer goods e-commerce group DDC Enterprise announces the launch of a Bitcoin reserve strategy, planning to accumulate 5000 BTC within 36 months. The company's founder and CEO Norma Chu stated in a letter to shareholders that the first phase will immediately purchase 100 BTC and set a short-term goal to increase it to 500 BTC within 6 months. The company has established a new advisory committee and fund management team with experience in encryption assets to be responsible for the strategic implementation. The 2024 financial report shows that DDC's annual revenue reached $37.4 million, a year-on-year increase of 33%, with a gross profit margin rising to 28.4%. As of March 31, 2025, the company holds approximately $23.6 million in cash and short-term investments. Norma Chu emphasized that Bitcoin's characteristics as an anti-inflation asset align closely with the company's diversified reserve strategy.