Web3 Community Building: Starting with 100 Real Ambassadors

When building a community in the Web3 space, an effective strategy is to start by cultivating 100 real community ambassadors. This idea stems from Kevin Kelly's "1,000 True Fans" concept proposed in 2008, as well as Li Jin's "100 Real Fans" theory introduced in 2020. For Web3 projects, nurturing 100 loyal community ambassadors in the early stages can lay a solid foundation for subsequent development.

How the Ambassador Program Works

To effectively operate the ambassador program, the following points can be considered:

1. Regular Recruitment: Every quarter, recruit a new batch of ambassadors, selecting about 500 from thousands of applicants.

2. Task Assignment: Assign specific tasks to ambassadors each week, such as product testing, feedback collection, event promotion, etc.

3. Performance Tracking: Closely monitor the completion rate of ambassadors' tasks and provide tiered rewards accordingly.

4. Incentive Mechanism: Ambassadors are classified into different levels based on their contribution, and token rewards are distributed monthly.

5. Long-term maintenance: Cultivate ambassadors' loyalty to the project through continuous incentives and interactions.

In this way, the project can form a core community of 100 real and active ambassadors, providing continuous momentum for the promotion and development of the project.

Strategies for Attracting Early Users

At the early stages of Web3 projects, attracting users is a key challenge. Different strategies can be adopted for different types of users:

1. For C-end users:

   • Design precise task incentive plans to provide rewards based on user behavior in the DApp.
   • Avoid simple social media following tasks and instead encourage substantial product usage.

2. For B-end customers:

   • Focus on building long-term relationships and proving product value.
   • Handle the relationship between partnership announcements and token price fluctuations with caution.

3. For Developers:

   • Organize incentive testnet activities and reward developers with tokens for participation.
   • Control the testnet cycle to 3-4 weeks to maintain participants' enthusiasm.

Preparation Work Before Token Generation Event ( TGE )

Before the token generation event (TGE), the project team needs to make adequate preparations:

1. Community Building: Focus on the user numbers and activity levels on platforms such as Twitter, Discord, and Telegram.

2. Content Marketing:

   • Official social media content release strategy
   • KOL Collaboration Promotion
   • Long-form article creation ( can be assisted by AI )

3. Token Tracking: Communicate in advance with platforms like CoinMarketCap to ensure the token is listed in a timely manner.

4. Public Relations Strategy: Establish long-term relationships with journalists to prepare for major news coverage.

5. Offline activities: Participate in or host events with clear objectives, focusing on publicity before and after the event.

6. Research Report: Collaborate with authoritative research institutions to enhance project credibility.

Challenges and Strategies in Ambassador Management

Managing a large-scale ambassador team comes with some challenges:

1. Retention Management: It is expected that 60%-80% of ambassadors may become inactive after 3 months.

2. Continuous Recruitment: Regularly bring in new ambassadors to maintain vitality.

3. Refined management: A dedicated community manager is needed to handle daily task assignments and reward distribution.

4. Incentive Mechanism: Using token rewards can better align the interests of ambassadors with the development of the project.

5. Regional Diversity: Ambassadors may come from over 40 countries around the world, and cultural differences need to be taken into account.

Through these strategies, Web3 projects can build a strong and diverse community foundation to support long-term development.