NFT: Three Major Application Directions of New Internet Infrastructure

NFT is becoming the new infrastructure for the future development of the internet. Although some mock it as expensive little pictures, in reality, NFTs can provide market insights, create communities and organizations, and offer the necessary data architecture for building the Web3 vision without infringing on privacy.

Many forward-thinking companies have begun to integrate NFTs into their technological systems. Brands ranging from the NBA to Coachella are experimenting with NFT applications. Some of these reflect innovative progress in membership economy, while others tend to leverage this technology without involving Web3 concepts. As a practitioner engaged in NFT solution development for a long time, I believe that enterprises can truly integrate NFTs in the following three ways to drive their business towards a future that emphasizes community-driven development.

Building Membership Mechanism and Community

First, establish a membership mechanism and community through NFTs. For example, NFT membership tokens can be issued to core users, providing access to the internal community. Special NFTs can also be issued for early supporters (, such as the first 100 buyers ).

This membership mechanism allows the company to provide priority access to products, news, content, or special features for the most enthusiastic audience. It also helps to gather important feedback and understand what users truly value.

This internal membership mechanism can help the company maintain and enhance user enthusiasm, strengthening the brand ambassador effect. The company can even use NFTs as tickets to access peer-to-peer community spaces, allowing users to interact and provide feedback. Incorporating NFTs into the membership system not only strengthens the connection with core users but also enhances the community's role in driving the business.

Provide early bird or exclusive access

The NFT-based membership mechanism can bring more possibilities. One of them is to offer early bird or exclusive access. For example, a sports brand can provide priority purchasing rights for new sneakers or opportunities to participate in designer meet-and-greets through NFT memberships.

The application of NFTs is not limited to online. As a flexible infrastructure that is not restricted by platforms, NFTs can serve as tickets, providing a seamless experience for offline community events. By verifying NFT membership, users can participate in online designer Q&A sessions as well as visit their design studios in person.

Empowering Members with Decision-Making Authority

Through NFTs, companies can also empower members with a voice in decision-making. For example, a brand can present design proposals under development to members who have participated in multiple sales, such as (NFT, and invite them to vote. This approach deepens interaction with the core community in a reciprocal manner: members gain more rights and influence, while the brand can stimulate more interest and boost sales.

Reward Community Leaders

A deeper integration method is to allow members to have a greater influence on the project direction. For example, NFTs can record data on member participation in sales and voting, and the company can invite certain members to participate in product and design team discussions based on specific criteria. This helps further coordinate the pace between the community and the company, and rewards the contributions of community opinion leaders.

In addition, the company can provide multiple participation channels based on the specific interests of its members. Some may wish to participate in design decisions, while others may prefer to act as brand ambassadors. Regardless of the chosen method, all active community members can receive rewards. Each member owns an NFT that can unlock tremendous possibilities.

Promote Cross-Community Collaboration

As more and more companies integrate NFTs and elevate the status of membership mechanisms, cross-community collaboration will become a field full of opportunities. Brands and communities will be able to carry out activities that were previously unattainable, such as promotions targeted at NFT holders from specific communities of other companies. Compared to current customer acquisition methods, this community integration can advance in a more humanized way with less data intrusion, which is particularly exciting.

The transition to a membership-based business model will have far-reaching effects. Some companies may gradually venture into these areas, while others may adopt a decentralized autonomous organization ) DAO ( model, completely entrusting their business to the community for ownership and operation. The NFT-based membership mechanism allows companies to flexibly experiment with the degree of community involvement in their business and make adjustments.

In the development process of many industries, human factors have suffered serious setbacks, and the overall trust of society in enterprises has significantly declined. The membership mechanism is a powerful tool through which companies can become more community-centered, thereby reversing this trend. This is precisely the dual benefit brought by NFT, and it can also open up new avenues for economic growth for companies.