Kanye West’s $YZY Token Briefly Hits $3B Market Cap Before Sharp Decline

$YZY surged by 6,800% to $3.16 before plunging to $1.47, indicating extreme volatility in its debut trading session.

A whale spent $2.28M on $YZY, later worth $8.29M, leading to profit taking and liquidity structure concerns.

70% of $YZY supply remains under Ye’s control, raising questions on decentralization and market stability.

Billionaire rapper Kanye West has entered the crypto market with the launch of his token $YZY. The debut occurred on the Solana blockchain and drew massive attention from both retail traders and large investors

According to Nansen data, $YZY briefly reached a market cap of more than $3 billion before undergoing rapid corrections. Within hours of trading, the token’s price jumped by 6,800%, reaching a high of $3.16, before falling to $1.47 as profit-taking intensified.

Whale Profits and Market Volatility

Notably, one trader reportedly gained $6 million in profit during the token’s opening surge. Onchain Lens reported that a whale spent 12,170 SOL, worth $2.28 million, to acquire 2.67 million $YZY

These tokens were later transferred, with their value peaking at $8.29 million. The liquidity pool, however, was populated solely with $YZY instead of pairing with stablecoins like USDC

Analysts cautioned that this structure allows potential developer influence over price movements. The project also attempted to reduce bot interference by deploying 25 contract addresses, only one of which became official

Despite this, blockchain researchers identified insider wallets that appeared to know the correct address beforehand. Lookonchain noted one wallet that attempted to purchase $YZY a day before the official launch, raising questions about equal access during trading.

YZY Market and Token Allocation

The token is positioned as part of a broader ecosystem called YZY Money. Ye introduced additional components including Ye Pay, a crypto payments service, and YZY Card, a tool enabling spending in both YZY and USDC

According to published details, 70% of the supply remains under Ye’s control, while 20% goes to investors and 10% to liquidity. Vesting allocations are tied to Yeezy Investments LLC and executed on-chain through Solana’s audited Jupiter Lock protocol.

The token also gained immediate strength after Ye’s promotion on social media, where he announced a $20,000 prize pool for early participants. Trading opened on platforms like Gate Alpha and Solana’s Meteora, adding to the rapid expansion of activity. However, price movements remained volatile throughout the first day, with GeckoTerminal recording a market cap of $146.7 million after the decline.

Celebrity Tokens and Investor Concerns

The launch of $YZY adds to a growing list of celebrity backed tokens, including recent examples such as the TRUMP memecoin. While excitement around Ye’s entry pushed market enthusiasm, there are risks tied to liquidity design and insider activity. YZY’s valuation briefly stood at $3.2 billion before stabilizing closer to $1.3 billion by press time.

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