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Record Bitcoin Prices Fail to Spark Search Frenzy, Google Trends Data Shows
While bitcoin hovers near record-breaking highs, data pulled from Google Trends shows that public curiosity about the top crypto asset remains surprisingly low.
$119K Bitcoin and Crickets—Where’s the Retail Mania?
On Sunday, bitcoin (BTC) broke into the $119,000 territory, notching a new all-time high of $119,444 on the crypto exchange Bitstamp. Throughout the week, BTC has hit multiple fresh peaks after blasting past the $112,000 level and rebounding sharply upward. Yet despite the price action, interest measured by Google search activity hasn’t reached the same fever pitch seen during the 2021 and 2017 bull runs.
Google Trends, Google’s free analytics tool for tracking search interest over time and by region, paints a cooler picture. When analyzing the keyword “bitcoin” over the past five years, the search term scores a 24 out of 100.
But that perception is misleading. Bitcoin is divisible down to eight decimal places, meaning anyone can buy a fraction of a coin—no need to fork over $119,000. This divisibility allows users to participate in the counter-economy at any scale, whether it’s $10 or $10,000. Bitcoin isn’t just for whales—it’s for anyone seeking an alternative to traditional financial (TradFi) systems and a hedge against fiat value depreciation.
Bitcoin’s price may be rewriting records, but the relatively muted search data hints at a market moving with less retail frenzy and more measured conviction. Whether this signals a shift toward broader adoption or simply a quieter phase in bitcoin’s evolution remains to be seen. Either way, price alone no longer seems to be the main driver of public interest.