Gate.io celebrates its 12th anniversary, with a brand renewal and upgrade, opening the door to the encryption future.

The globally leading cryptocurrency exchange platform Gate.io celebrates an important milestone of its 12th anniversary and officially announces a brand renewal with a new Chinese name - "大门". With the anniversary theme of "Twelve Years of Unity, Opening the Gate for a New Journey", Gate.io reflects on its growth and breakthroughs over the past twelve years, and with a brand new image, it opens up the future to bring a more open, diverse, and innovative crypto ecosystem to users worldwide.

Twelve years of innovation and progress have forged a global leading position.

Since its establishment in 2013, Gate.io has been focused on the innovation and development of blockchain technology, dedicated to providing secure, stable, and diverse digital asset trading services. Today, Gate.io has grown into a leading global trading platform with 22 million users, consistently ranking among the top three in the world for trading volume and liquidity, and holding the second position globally in 24-hour spot trading volume. The platform supports spot trading, futures contracts, leveraged trading, and financial products for over 3,800 cryptocurrencies, offering a rich array of investment options for users worldwide. Its platform token GateToken (GT) has played a core role since the launch of the GateChain mainnet in 2019. As of now, the GT price has reached a peak of $25.960, with a total circulating market capitalization exceeding $2.94 billion, propelling it into the global Top 40 by market cap.

In this process, Gate.io establishes a complete cryptocurrency financial ecosystem and promotes the transparency of the industry. As the first mainstream exchange to commit to 100% reserves, Gate.io collaborates with the American auditing firm Armanino LLP to regularly disclose asset reserve status using the Merkle Tree open-source solution. As of January 17, 2025, Gate.io's total reserves exceeded $10 billion, ranking fourth globally, with a total reserve rate of 128.58%, leading the industry average and ensuring the verifiability and security of user assets.

leads cross-border cooperation and empowers future growth in the industry.

In addition, Gate.io actively engages in cross-industry cooperation, continuously enhancing the influence of the industry worldwide. In 2024, Gate.io announced a partnership with Inter Milan Football Club, jointly opening a new chapter in the integration of cryptocurrency and traditional sports. Gate.io became the official sleeve sponsor of Inter Milan's jerseys, with its brand image frequently appearing at the San Siro Stadium, in Serie A, and on the UEFA Champions League stage. Through VIP viewing experiences, joint events, and other forms, it bridges the gap with global fans, jointly creating a global fan community and exploring more possibilities between digital assets and sports.

In the first quarter of 2025, Gate.io announced that it has officially become the official sponsor of Oracle Red Bull Racing in Formula 1, becoming the team's exclusive crypto exchange partner. The eight-time World Drivers' Champion, Formula 1 Red Bull Racing's global reputation for excellence on the track, and Gate.io's shared commitment to excellence in the digital economy, is an important sign of the partnership between the two industry giants. Through its partnership with Formula 1 Red Bull Racing, Gate.io is bringing digital finance, Web3 and blockchain solutions to a wider audience and accelerating the adoption of blockchain technology around the world.

Brand upgrade, moving forward with a new look

For 12 years, Gate.io has witnessed the vigorous development of the cryptocurrency industry and has continuously broken through itself amidst market changes, growing from an initial Bitcoin trading platform to today's full-chain ecological enabler. On the occasion of its twelfth anniversary, Gate.io officially adopts a new Chinese name "大门" (Gate), symbolizing openness, fairness, and innovation, representing the intersection of trust and technology, inheriting Gate.io's original intention of connecting the global crypto world, and also reflecting the brand's vision for the future—driving industry development through technology and opening a broader crypto gateway for global users.

This brand upgrade is not only a renewal of the visual identity but also an upgrade of the strategic direction—moving from a single trading platform to a more open, interconnected, and integrated Web3 era. Under the guidance of the new brand vision, Gate.io will further optimize the user experience, promote product and technological innovation, and provide users with a smarter, more efficient, and secure trading experience, while actively expanding the decentralized ecosystem to allow more people to enter the Web3 world without barriers.

Celebrating twelve years together, a grand event in Dubai is approaching.

To celebrate this important milestone, Gate.io will hold a series of events in Dubai from April 29 to 30, inviting global users and industry partners to join the celebration. During this time, Gate.io will host a 12th anniversary celebration, with thousands of top investors, blockchain entrepreneurs, project parties, and industry leaders expected to attend and celebrate the anniversary with Gate.io. Additionally, Gate.io will organize the SPORT3 DUBAI 2025 sports friendly match, creating an interactive platform for industry practitioners to promote more cross-border cooperation and in-depth exchanges.

Twelve years is the accumulation of trust, a testament to growth, and a new starting point. Twelve years ago, Gate.io opened the exploration journey of global cryptocurrency trading with "the Gate of Security." Twelve years later, Gate.io has not only witnessed the development of the industry but also become a driving force in advancing the blockchain ecosystem. Now, standing at a critical juncture of a brand upgrade, Gate.io will continue to be user-centric, constantly exploring and breaking through, to open the door to the crypto future for global users with more forward-looking technologies, a more open ecosystem, and more secure services, and work together to create a prosperous development of the crypto world.

Disclaimer: This content does not constitute any offer, solicitation or recommendation. Please note that the value of virtual assets may depreciate in whole or in part and are susceptible to significant fluctuations. You should always seek independent professional advice before making any investment decision. Please note that Gate.io is not licensed or regulated by the Virtual Assets Regulatory Authority (VARA) and is therefore not allowed to carry out activities related to virtual assets in or from Dubai. The products and/or services mentioned herein are intended for use by persons outside Dubai only. Please note that Gate.io may restrict or prohibit the use of all or part of the Services from restricted territories. For more information, please read the User Agreement at: https://www.gate.io/zh/user-agreement.